Small Business
Advisory Group

LET US HELP YOU TO BRAND YOUR COMPANY PRODUCTS

Have you examined the benefits of selling your own manufactured product ranges under your own international brand?

Benefits of branding your company and its products

Chinese manufacturers make goods for other companies to sell throughout the world. The companies that purchase these products often sell them under their own branded titles. Although this is good business it does not hold any security for the manufacturer as their customers may be able to source a similar product elsewhere.

Most manufacturers only gain credibility for the quality of their product and service from their trade buyer. The trade buyer rarely advertises the manufacturer to others. The trade buyer, on the other hand, through their own brand name labels, claims all recognition.

As you are aware there are no long term guarantees that any buyer will continue to purchase from you at a price that you find viable. Manufacturers therefore would be wise to investigate ways that help to safeguard their position as much as possible.

Advantages

• End users feel safer purchasing products made by a known manufacturer and/or branded name.
• End users seek and demand known branded products and therefore companies are enticed to stock them.
• A manufacturer that is known to business and the general public because of branded products adds greater security to their sales profitability and ultimately their business.
• The manufacturer that has a branded name has greater control of the quality and presentation of the product. This leads to increases in sales.
• Advertising and promotional campaigns that utilises a branded name are more viable and profitable.
• Companies are able to offer point of sale material which can help to increase sales
• The manufacturer will gain the credit for the design presentation and quality of their products.

Security

• Branded products obtain larger margins and are easier to sell
• The manufacturer will become known not only by the stockists but also, more importantly by the general public at large

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